Top Links
Blogroll
Latest News: RSS Feeds
Top Links
Blogroll
Search
Check out these new links:
Email Marketing For Salons and Spas
Email Success Strategies to For Your Salon or Spa
How To Start Your Own Perfume Oil Business
and Make Your Own
Personal & Custom Perfumes
Get More Clients And Keep Them Coming Back
for The Life Time Of Your
Massage Career
Natural Pain Relief in Pregnancy and Labour
Dr. Carolyn Goh introduces the Bowen Technique
JUST RELEASED!
Brand New Ebook Series for Professionals
The Spa Essentials series provides the information you need to make sure you and your spa are a success.
In less then 3 minutes you could be reading one of these books and taking away valuable information that will measurably increase your proceeds, profits and pleasure!
Whether you are setting up a new spa, looking for creative input, expanding existing offerings or starting fresh, these ebooks will give you insight and inspiration for immediate results!
Your Satisfaction is Guaranteed or we’ll give you your money back!
Spa Menu Makeover / Spa Menu Builder
Creating and Designing Spa Menus that Sell
Special Release Offer TODAY ONLY $27.00 $14.90
Click here for Table of Contents
This ebook guides you through the process of creating your Spa Menu – one of your most important and effective selling tools!
Starting with choosing the right spa services – the ones that customers will pay top dollar for again and again - all the way from content creation through to the printing process.
This ebook is full of tips and tricks that will make creating or remaking your menu easy and effective. You will use this reference book for years. Guaranteed or your money back. By Spa College Author Nicolay H. Kreidler
+ Free Bonus Material: A guide to all the collateral (printed material) you will really need (besides your menu), including those you but might forget to order as well as those you really don't need but might be temted to order!
++ Free Reader-Only Access to Internet resource page. Categorized list of vendors and contact information to help you get started. You will receive your username and password with your purchase.
Treatments for the Successful Spa
Working with Core Professional Protocols and Techniques
Special Release Offer TODAY ONLY $27.00 $14.90
Click here for Table of Contents
What lies at the foundation of a successful spa? The treatments clients expect all over the world, delivered in a way that is uniquely yours!
This ebook details these crucial spa services, including how to design them, perform them and integrate them into your service menu.
By understanding how tantalizing treatments can be created from simple formulas you will give clients what they want, while providing a unique experience that keeps them coming back for more. You will love this insightful book with detailed illustrations, and invaluable information for anyone involved in the spa world. Guaranteed or your money back.
+ Free Bonus Material: Extensive product and ingredient glossary.
++ Free Reader-Only Access to Internet resource page. You will receive your username and password with your purchase.
Taking Spa Treatments to the Next Level
Differentiating Delivery for Revenue
Special Release Offer TODAY ONLY $27.00 $14.90
Click here for Table of Contents
Beyond treatment delivery basics are the next level considerations: pricing, positioning, treatment tools, and execution protocols are what allow leaders to outshine the rest!
This ebook helps you develop a comprehensive plan to support treatment delivery ensuring your success is proven by positive financial results. A key book for the business owner or manager, your satisfaction with this book is guaranteed!
This ebook shows you how to create, design and implement unique spa treatments that are designed to be your signature services and can propel your business forward.
With services that express your vision and carry the philosophy of your spa, you will be able to use your whole service menu to create a buzz with clients, peers and press.
++ Free Reader-Only Access to Internet resource page. You will receive your username and password with your purchase.
Who will Work for You?
Recruiting and Hiring the Right Team
Release Pending
Click here for Table of Contents
The quality of our team will make or break our business. How do we find the candidates we want? How do we make sure they are right for the job? What agreements do we make from the beginning?
These and many more questions are answered in this up-to-date ebook, that provides a step-by-step guide for recruiting and hiring with many tips and access to updated online resources.
Human resources is an area where you cannot afford to make mistakes. Don’t miss the opportunity to hire a staff that not only supports but advances your business – how to do this is explained in this guaranteed e-book. only supports but advances your business.
+ Free Bonus Material: Reference pay scales and alternative pay strategies help you immediately move forward with recruiting and hiring.
++ Free Reader-Only Access to Internet resource page. You will receive your username and password with your purchase.
Finding Spa Clients Everywhere
Spa Client Acquisition and Retention
Release Pending
Click here for Table of Contents
There is a successful method to building and retaining a loyal customer base.
In this ebook you will learn the methodology to cultivate and renew your client relationships effectively using a minimal amount of resources and letting your clients work for you to attract new customers.
The simple but efficient tools introduced here and applied on a regular basis will build the client base that you want while caring for an existing one.
+ Free Bonus Material: TBA.
++ Free Reader-Only Access to Internet resource page. You will receive your username and password with your purchase.
Easily Increase Your Revenue
Money-Making Spa Product and Service Presentation
Release Pending
Click here for Table of Contents
With all the effort invested into creating an attractive ambience and menu, presentations are the often neglected but necessary component of a successful sale.
In this ebook we look at increasing revenue by presenting our services and products consciously so that they sell better.
With relatively little effort we can use what we have to create a more profitable environment that is also more fun for staff and owners.
+ Free Bonus Material: TBA.
++ Free Reader-Only Access to Internet resource page. You will receive your username and password with your purchase.
Fine-Tuning your Spa Profits
Spa Service and Sales Calculation made Easy
Release Pending
Click here for Table of Contents
Doing the math is for some not their area of expertise yet having a solid foundation based in numbers is crucial for being able to understand, project and maintain financial success. THis ebook introduces and explains the necessary fundamentals and details the methodology used to explain the business in terms of numbers.
Whether you have established a calculated backbone of your operations or not this ebook will yield interesting aspects and fundamental understanding.
+ Free Bonus Material: TBA.
++ Free Reader-Only Access to Internet resource page. You will receive your username and password with your purchase.
Spa Marketing for Success
Traditional and New Media Marketing
Release Pending
Click here for Table of Contents
The marketing arena has completely changed within a few years giving way to a new way of interacting with existing and potential customers.
While few functional traditional media forms still exist and print advertising is not obsolete, the expansion of electronic marketing has given rise to a plethora of opportunities ranging from phone applications to social networking. We are truly in the digital age and you need to know what really works and how. We cover the traditional marketing methods and detail the electronic marketing possibilities in an easy-to-understand way.
+ Free Bonus Material: Social Media Marketing.
++ Free Reader-Only Access to Internet resource page. You will receive your username and password with your purchase.
The Secrets of Spa Service & Retail Sales
How to make the most of your potential
Release Pending
Click here for Table of Contents
Probably the biggest discrepancy in the spa business is between established sales goals and actual sales numbers.
We have all heard rumors of retail sales around 30% but few have seen this much. In fact most are happy if they reach 5%. This is perhaps the highest potential and most underutilized area of improving revenue and profit without investing any money. Not only can we increase retail sales but our bread-and-butter, the services we offer have everything we need to accelerate our income.
+ Free Bonus Material: TBA.
++ Free Reader-Only Access to Internet resource page. You will receive your username and password with your purchase.
How to Green your Spa
Introducing & Maintaining Sustainable Practices
Release Pending
Click here for Table of Contents
Together with the rise of the digital age we can no longer avoid the other mega trend, the "greening" of our businesses. Clients are expecting adherence to sustainability principles, ecological awareness, recycling and products that do not harm the environment.
Marketing and advertising opportunities lie within the focus on creating a ecological orientation.
This ebook looks at methods, resources and management tools that address the ecological compatibility of the spa facility as well as the operational aspects of running a business that in the health and wellness space.
+ Free Bonus Material: TBA.
++ Free Reader-Only Access to Internet resource page. You will receive your username and password with your purchase.
Software for your Spa
Choosing the Appropriate Software Solutions
Release Pending
Click here for Table of Contents
Spa software can cost thousands of dollars in initial investment. Add unique hardware cost (servers, terminals, peripherals etc.) as well as maintenance, updates, training and troubleshooting costs and you can run up a huge unanticipated bill.
At the same time having certain functions that a software package offers, will make your life easier, the control of your business better and provide tools to increase your business. This ebook looks at the different options you have and introduces the latest technology currently available to give you a great foundation for decision-making, whether new purchase or upgrade.
+ Free Bonus Material: TBA.
++ Free Reader-Only Access to Internet resource page. You will receive your username and password with your purchase.
Spa Staff Management
A Leadership Manual
Release Pending
Click here for Table of Contents
The majority of your staff is made up of service providers for the treatments you offer. Besides being highly trained, they often and should have come to their profession feeling called to serve a higher purpose. Healing, helping others feel better about themselves and yearning to make the world a better more beautiful place.
Everyone from the front desk to the back of the house crew has to work together as one to create a complete experience for the guest.
How do we facilitate this process in the face of financial realities and business necessities while creating a productive and fulfilling work environment? This ebook answers this and many other questions regarding staff management.
+ Free Bonus Material: TBA.
++ Free Reader-Only Access to Internet resource page. You will receive your username and password with your purchase.
Successful Spa Business Management
What you need to know!
Release Pending
Click here for Table of Contents
Not everyone has come to the spa world with a background in business. In fact most are called because they are attracted to the atmosphere of health, harmony and healing manifested in this industry. Yet the spa business can be a hard business with staggering personnel costs, staffing challenges, operational insecurities and a profit margin that most entrepreneurs would not go near.
Here it becomes essential that proper management be applied to operating a spa. Management of a spa is different to that of any other business as most will confirm. In this ebook we address the not only good management practice but also the unique challenges of managing a spa.
+ Free Bonus Material: TBA.
++ Free Reader-Only Access to Internet resource page. You will receive your username and password with your purchase.
E-Books are a great economic and "green" way to have immediate access to what you are looking for. You can save the complete file to your computer and print it out. Once your have paid, you will be taken to a web page with the E-Book you purchased. "Right-click" and save or "save as..." to your computer. All E-Books are .pdf files. Most computers have the Adobe Acrobat Reader installed but if not you can download it here for free: http://get.adobe.com/reader/otherversions/
E-Book - The Successful Massage Therapist
So
what does it take to be a successful massage therapist? Good training?
A great attitude? Wanting to help others? Interest in good health?
Knowing the secrets of being successful? Wait a minute, I don't remember
seeing that last one in any curriculum.
If you had asked me when I started my career as a massage therapist, I would have said "yes" to all the questions, the same way you probably did. That is except for the last one. No one asked that question. And to this day no one is asking. Is that not amazing. Had someone mentioned that there was a subject that was not on the schedule, but that was essential if I was to make it as a therapist, I would have been really grateful. It would have saved me a substantial amount of sweat and tears.
Today I know the secrets of being successful and more than that, I have found systematic ways of applying it to everything I do, and I because I'm passionate about this great profession and want to make sure you stay with it, I'm going to share the secrets of being a successful therapist with you. There is after all, nothing sadder than a massage therapist going back to the profession they once wanted to get away from.
Who am I to give you such an earful? I've been a massage therapist for over ten years and still am. That in itself is a huge accomplishment. Not so many of us are still around after 10 years. Without hanging my flag too high, I want to share with you that I've managed to be successful in a economically depressed environment, on an island without speaking a word of the language, in countries around the globe and as a consultant to one of the world's largest luxury hotel chains to name a few challenges.
Making ends meet as a therapist is not easy. Even in a situation that would seem ideal for a therapy practice. Most therapists can give testimony to that. It's hard. Starting out with the debt of a massage school, building a client base, paying rent, taxes, dues, expenses... and then even once you have made it to sustainable practice you realize that you can't do all those massages every day. Your body is not cooperating any more.
So now what?
Some therapists have made it and are doing what they love, have their bills covered plus some and look forward to every day they can practice. Either with luck, intuition or rare guidance they have reached that breaking point of success.
Even if you think that with hard work, you'll make ends meet, you might be surprised. So rather than relying on luck and intuition, i want to focus on that rare opportunity of guidance from someone who knows the ropes.
Now these are not secrets that are not available to those who seek them. The tricky part is to find them all in one place, applied to a certain profession and put together in a way that makes sense.
The first part of my success secrets are the Key Personal Success Factors and the Key Professional Success Factors. The three personal success factors I have found to be critical are: Service, Ambition and Professionalism. The three factors for professional success are: Know your work, Run your business like a pro and Focus on sales and marketing. Together they are the six pillars that form a solid approach. Getting into detail would exceed the scope of this article but at the bottom I'll show you how to find out where to get more information.
Next, oh how often have we heard this? A Plan. I figured out long ago that there was a reason that so many therapists or even small business owners don't have a plan: Well, first no one told them that they needed one, the way I'm telling you now. You need a business plan like you need your massage table (or mat for that matter)! And second, there was no format to follow. A line-by-line simple chart to fill in, print out and proceed.
And then there's the Marketing. Oh how we hate the word selling. But what happens if you say the word "sell" backwards? Well that's it. Again that's a chapter in itself. But just realize this: no business, no therapy - no therapy, no relief. If you want to help others, you have to help yourself first - that is help yourself be in business.
I could go on (and I do) but my time is up and I'm out of space.
If you want to learn a lot more about the secrets of becoming a
successful massage therapist as well as
100's of Marketing
Ideas, Generating Additional
Revenue Forms,
Checklists and Much Much More. This is your chance
Do you WANT to be successful as a massage therapist and STAY in the profession?
Here is how: The Successful Massage Therapist for only $29.95
This e-book is written by a massage therapist for you. Get it right now and learn how to avoid what 90% of all failed massage therapists experience.
Marketing for massage therapists. Tip of the week
Connect
with the front desk staff of your local hotels. Tip the concierge if they
arrange a massage appointment for you. How about $5 for each referral?
Make sure they call you before
anyone else. Go the extra mile for them - it reflects back on their service.
If they do not have a spa professional, offer to be their in-room spa
service. Have special flyers for their reception. Address the type of guest
they focus on.
Remember: Safety First! Make sure you follow safety precautions when doing in-room massage.… Let the front desk know when you come in, what room you'll be in and that your will check back with them at for example 4:30 PM. Ask them to send someone to the room if you do not check in with them at the designated time. Call the front desk from the room when you get there. For more tips on developing a successful spa practice and more resources for massage therapists visit our Successful Spa Practice page.
Article of the Week
When we talk about an expanding market in the spa world, how do we know who is coming as a client and what their needs are. This is one growing group of clients we can specifically address: LOHAS. Lifestyles of Health and Sustainability (LOHAS) describes a $228.9 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living.
If you find an interesting article you that could serve the community, please email us the link to: editor@spa-pros.com
The easiest way to create business and a successful spa is to know what your clients want and offer it to them. Developing a client profile and understanding the dynamics of different target groups is essential. For those who are interested in a successful spa, learning more about this interesting group is essential. As a spa service provider understanding the agendas and issues can help you create a successful spa.
Educational Resource of the Month
As
we speak, Spa College is preparing to roll out a series of workshops
and if you are are a therapist, spa service provider or spa professional
in the spa and wellness industry you will want to check them out.
Visit their web site at www.spa-college.com to
read more about this great opportunity. Spa College intends to
train you as a spa service provider nationally and internationally
to expand the range of services within the scope of work as an individual
massage therapist, aesthetician, bodyworker or spa professional in
day spas and resort spas.
Check it out: www.spa-college.com. All the ingredients needed for a successful spa. This is one of the many resources for massage therapists we will be featuring here. If you are an aesthetician or other kind of bodyworker this will be very interesting for you too.
Music Selection of the Week
This
is one of my longtime favorites. The first time I heard it I was sitting
on a stone wall in Valle Gran Rey, La Gomera in the Canary Islands looking
out onto the Atlantic ocean towards Africa. So yes, it is deeply anchored
with fond memories, and since then I've never grown tired of listening
to it.
It's all instrumental and just super relaxing but has enough dynamic to keep your subconscious interested. For our massage music portfolio click on our Music Page. Music is part of a successful business practice for massage therapists. It will influence the mood and the mind set. Make a conscious choice of music and as a successful spa make sure you retail the music you play.
Successful Practice Tip of the Month
Connect
with the front desk staff of your local hotels. Tip the concierge if
they arrange a massage appointment for you. Make sure they call you before
anyone else. Go the extra mile for them - it reflects back on their
service. If they do not have a spa, offer to be their in-room spa service.
Have special flyers for their reception. Address the type of guest they
focus on.
Make sure you follow safety precautions when doing in-room massage.… Let the front desk know when you come in, what room you'll be in and that your will check back with them at 0:00. Call the front desk from the room when you get there. For more tips on developing a successful practice you can soon visit our Tips for a Successful Spa Practice page.
Footnote
Whether massage therapist, bodyworker, aesthetician or spa service provider, many of the themes here such as marketing for massage therapists or business practice for massage therapists will apply to you as well (with some adaptations). We always like to cross reference and as a spa professional we all interface with the same worlds.